How will DemandCenter CRM Integration identify and handle matching records from CRM that already exist in DemandCenter?

DemandCenter CRM Integration provides simple matching logic that seeks to ensure a 1-to-1 mapping between records in CRM and records in DemandCenter.  

For matching records from CRM that already exist in DemandCenter, the CRM Integration will:

1. Match on CRM ID:  Look for a prospect in DemandCenter with an exactly matching ID number in the CRM ID field.
1. If a match is found, then UPDATE the matching record.
   
   OR
   
   
2. If no match is found, then proceed to Step 2.
2. Check whether the Email Address field is BLANK:  
1. If the CRM Email Address field is blank, then CREATE a new Prospect record in emandCenter.
   
   OR
   
   
2. If the CRM Email Address field is not blank,  then proceed to Step 3.
   
   
3. Match on Email:  Look for a prospect in DemandCenter with an exactly matching value in the Email Address field.
   1. If a match is found and the CRM ID field is blank, then UPDATE the matching record.
      
      OR
   2. If one or more matches are found, but the CRM ID field is NOT blank, then CREATE a new Prospect record in DemandCenter.
      
      OR
   3. If no matching email address is found, then CREATE a new Prospect record in DemandCenter.