When DemandCenter CRM Integration creates a new Lead in Salesforce, the Lead will follow any active Lead Assignment Rules you have in place. If there are no active or default rules specified, then integration will create the new Lead under the ownership of the Salesforce User Account that is used by the system for ongoing integration.
If you would like the system to follow a specific rule, other than the default for your Salesforce account, you may add the rule to the Integration Parameters for your account.
To learn how to change the Integration Parameters for DemandCenter CRM Integration, click here.