How will DemandCenter CRM Integration identify and handle matching records from DemandCenter that already exist in the CRM?

DemandCenter CRM Integration provides simple matching logic that seeks to ensure a 1-to-1 mapping between records in CRM and records in DemandCenter.  

For matching records from DemandCenter that already exist in the CRM, DemandCenter CRM Integration will:

1. Match on eTrigue ID: Look for a prospect in the CRM with an exactly matching ID number in the eTrigue ID field.
1. If a match is found, then UPDATE the matching record.
   
   OR
   
   
2. If no match is found, then proceed to Step 2.
   
   
2. Check whether the Email Address field is BLANK:  
1. If the DemandCenter Email Address field is blank, then CREATE a new Lead record in the CRM.
   
   OR
   
   
2. If the DemandCenter Email Address field is not blank, then proceed to Step 3.
   
   
3. Match on Email: Look for a prospect in the CRM with an exactly matching value in the Email Address field.
   
   
   1. If a match is found and the eTrigue ID field is blank, then UPDATE the matching record.
      
      OR
      
      
   2. If one or more matches are found but the eTrigue ID field is NOT blank, then CREATE a new Lead record in the CRM.
      
      OR
      
      
   3. If no matching email address is found, then CREATE a new Lead record in the CRM.