What is a Campaign Action?

An Action is a function that can be added to a campaign flow, so that a desired action is taken upon certain members of the campaign at a key point in time. 

As a prospect travels through a campaign flow, the prospect moves from Action to Action. In each Action, the prospect's tracking history and demographic data are evaluated according to criteria set by you. Each Action performs a specific operation based on the prospect record data. If the prospect's record details do not meet any of the Action’s configuration criteria, then the Action will not execute for that particular prospect, and the prospect will be released to continue through the campaign flow. 

When initially added to a campaign flow, each Action will start out configured with a Default Option. If no further changes are made, the Action’s operation will automatically execute according to the Default Option configuration. Along with the Default Option, you can also configure custom conditional Options for each action.

DemandCenter Campaign Actions

	Action			Operation			Example Usage
	A/B Email			Given a list of prospects, divide them into two sample size groups. Each group gets an email. Winning email is sent to remaining and future prospects.			Is one subject line better than another? Send a group of prospects an email with subject line variation 1 and another group with variation 2. Winning email is sent to everyone else.
	Add to Campaign			Add the prospect to a specified Campaign.			If a prospect is in the Newsletter Campaign and fills out a product form, then add the prospect to the Product Interest Campaign.
	Add to List			Add the prospect to a specified List.			If a prospect visited a link in the "Newsletter" email, then add the prospect to the "Product Interest" List.
	Change Data			Update the prospect's field to a specified value.			If a prospect's state value is "California", then change the value to "CA".
	Change Score			Update the Campaign Score to a specified score.			If a prospect visited a link in the "Newsletter" email, then increase the prospect's Campaign Score by 50.
	Delete Prospect			Delete the prospect from the eTrigue database.			If a prospect's first name is "asdf" or "test", then delete the prospect.
	Email			Email a specified template to the prospect.			If the prospect's title contains "president", then send the "C-Level" email template, sent on behalf of your CEO.
	Go To			Direct the prospect to a new Flow within the same Campaign.			If a prospect filled out the "RSVP" Form, then direct the prospect to the "Registered" flow.
	Jump			Direct the prospect to an Action in a Campaign.			Prospect goes into "thank you" campaign after submitting a form. Have prospect repeat the Campaign by jumping them back to the beginning, so that if they fill out another form, they get a thank you email again.
	Offline			Send a notification email to specified eTrigue Users.			If a prospect filled out the "Contact Us" form, then send an email to the Sales Team reminding them to reach out to the prospect.
	Push to CRM			Push the prospect to the CRM.			If a prospect filled out the "Purchase Product" form, then push the prospect to the CRM during the next integration update.
	Send Alert			Send an email alert to specified eTrigue Users.			If a prospect from California fills out the "Contact Us" form, then send a campaign alert to the salesperson who manages that region.
	Wait			Wait for a specified period of time.			After a prospect is sent Email 1,  add a "Wait" Action to hold them for one week, before sending them Email 2.