Introduction
Measuring program, campaign and message effectiveness is key to determining where you should invest your marketing budget. eTrigue DemandCenter provides the reporting tools you need so you can analyze your marketing campaigns.
- Measure, report and analyze campaign and message effectiveness
- Track results and refine campaigns based on results
- Analyze trends and "top" charts
Reports can be saved for later viewing, added to User Dashboards, and Scheduled.
How to Get to Your Reports
In the sidebar, click Reports. This will take you to the Reports Work Area.
The main view is where you can find all reports that have been created and saved in DemandCenter, as well as reports that have been shared by other users. On the left side, click on a report filter to quickly find specific types of reports. The clicked filter will cause the main view to display reports of that type.
If there are any reports that you like, you can make that report a Favorite by clicking on the start in the top left corner of that report. Any report that has been tagged as a Favorite will also appear on your Dashboard.
Creating New Reports
To create a new report, click New Report and then choose a report type.
Available Report Types
|
Report Type |
Description |
|
Visits |
Provides an overview of the top visitors to your websites broken down by visitor traits. |
|
Visits By Page |
Lists the top visited pages. |
|
Visits/Views Over Time |
Charts the number of prospect visit sessions and/or page views, over a period of time. |
|
Lists the top Assets Downloads. |
|
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Provides an overview of mailout statistics for emails sent from your account's DemandCenter Campaigns. |
|
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Measure and analyze the performance of campaigns. View activities and interactions generated by click-throughs across all emails from a campaign. |
|
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Measure and analyze the performance of emails. View activities and interactions generated by click-throughs from the selected email. |
|
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Lists the top submitted Standard or Progressive forms. |
|
|
Lists the top visited landing pages. |
|
|
Conversions |
Charts the number prospects that were eTrigue-enabled, or converted from Anonymous Visitor to a Known Visitor, by Email Subject Lines or Forms. |
|
ROI - Response |
View cost-analysis of campaigns. |
Schedule and Share Reports
Reports can be regularly scheduled as a PDF or CSV to be sent to one or more DemandCenter users. Select reports can also be shared with other DemandCenter users.
When a report is received via email or shared, the data is current from the last time the report was updated.
|
Report Type |
How to Schedule |
How to Share |
|
Asset Downloads Campaigns Conversions Form Submissions Landing Pages ROI - Response Visits Visits By Page Visits/Views Over Time
|
1. Open or save a report of this type. 2. In the top right corner, click Schedule Report. 3. Provide the parameters for your scheduled report and click Save when finished. |
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Campaign Effectiveness Message Effectiveness |
1. Open or save a report of this type. 2. In the top right corner, click on More (...) and choose Schedule Report. 3. Provide the parameters for your scheduled report and click Save when finished. |
1. Open or save a report of this type. 2. In the top right corner, click on More (...) and choose Share Report. 3. Copy the report's Shareable Link and provide that to people you want to share with.
Alternatively, you can download a report on the fly by choosing Export PDF or Export CSV. |
