Introduction

DemandCenter gives you the power to analyze and quantify your marketing campaigns, to drill down to individual elements, and generate comprehensive reports. Through Message Effectiveness Reports, you can measure the performance of your email templates.

These are great reports to see how many opens, clicks, and other associated activities are tied to an individual emails. Since an email might be used in multiple campaigns, this report can give you the raw totals for that email template only.

How to View a Message Effectiveness Report

Go to Reports > Click New Report > Choose Message Effectiveness. Next, choose the email message that you would like to view statistics for.

The Anatomy of a Message Effectiveness Report

Engagement Summary

This section provides you high-level cumulative statistics and charts to show you how many people are interacting with your email and when they are interacting with your email.

By default, the statistics represent the cumulative totals for your email template across all the times it was sent. The table below describes the statistics in the report.

Statistic	What It Represents
Delivered	The ratio of total emails delivered to total emails sent. "Delivered" in this sense means DemandCenter sent the email to a mail server and the email was accepted. The number below the percentage tells you the total number of emails that DemandCenter delivered successfully to recipient mail servers. On hover, you can also see the total number of emails sent.
Opened	The ratio of total emails that were opened to total emails delivered. "Opened" in this sense means that a prospect received and downloaded images in your email. A prospect that merely views an email preview in their inbox does NOT count as "Opened". The number below the percentage tells you the total number of prospects that opened your emails. On hover, you can see the total number of times that emails were opened (including repeat opens) and the total number of unique prospects that opened your email.
Clicked	The ratio of total emails that had at least one click-through to total emails delivered. "Clicked" in this sense means that at least one link in an email message was clicked on by the recipient. The number below the percentage tells you total number of prospects that clicked on at least one link in your email. On hover, you can see the total number of links that were clicked across all of your emails and the number of unique prospects that clicked on a link.
Pages Viewed	The total number of pages that were viewed on your website from click-throughs from your email.
Avg View Time	The average amount of time prospects spent viewing pages on your website from click-throughs from your email.

Engagement Over Time (toggle)

A smooth line graph displays the total number of email engagements that occurred on a given day. The chart is useful for determining which days are optimum days to send emails.

You can click on the email engagements (Opened, Clicked, Pages Visited, Opted-Out, Unsubscribed) to remove them from the chart.

Time of Engagement (toggle)

A heat map displays the total number of clicks that occurred during a specific hour. The heat map can help organizations get a sense of when prospects are clicking on their links. As a result, organizations can decide when it is the optimum time to send emails to achieve maximum engagement.

You can hover over the specific hour to see the total number of prospects that clicked on your emails.

Email Link Clicks

This section lists the individual links that were clicked on during the specified timeframe of the report. For each link, you will find the total number of unique prospects that clicked on the link and the total number of clicks made. You can drill into the prospect numbers to see who clicked on your links.

Related Actions & Page Views

This section lists the different engagements that followed a click on a link in your email. The table below describes the types of engagements.

Engagement	What It Represents
Form Submits	If any eTrigue Standard Forms were submitted during a visit session that followed a click on a link in your email, the forms will be listed here along with the total number of prospects that submitted the form and the total number of form submissions. Click on the prospect count to see a listing of all prospects that submitted that form. Note: Submissions to eTrigue Progressive Forms are not counted.
Asset Downloads	If any assets were downloaded during a visit session that followed a click on a link in your email, the assets will be listed here along with the total number of prospects that downloaded the asset and the total number of asset downloads. Click on the prospect count to see a listing of all prospects that downloaded that asset.
Page Views	This section lists pages: That were visited via a click on a link in your email template. That were visited that followed from the initial click to a link in your email. Next to each page, you will find: the total number of unique prospects that visited that page, a cumulative count of how many times that page was viewed, and the total amount of time that all prospects spent on that page. To illustrate, let's say your email contained a link to your "Contact Us" page and a link to your "About Us" page. If a recipient clicks on the link to your "Contact Us" page, you will see this URL listed under Page Views because it resulted from a direct click from your email. If the prospect also visited your "Products" page after visiting "Contact Us", then the "Products" URL will also be listed because the visit to "Products" occurred within the same visit session as the visit to "Contact Us".

Deliverability & Lost Prospects

This section provides a high-level look at the deliverability of your email and shows you how many prospects that were "lost". Lost are prospects that will no longer receive emails from you in the future because these prospects either opted-out from all emails, unsubscribed from a single email subscription, or may have bounced. For more information about bounces, see Bad Email.

Customizing a Message Effectiveness Report

On the right-hand side, click on the arrow to expand the report's settings. The table below describes the settings and how the settings affect your report.

Setting	How it Customizes Your Report
Timeframe	The report will only include statistics from emails that were sent during the configured timeframe. For example, if "Yesterday" was selected, then the report will only include statistics recorded from the previous calendar day. So if if your email was sent on Monday and the current day is Thursday, "Yesterday" would yield zero results.
Include Proofs and Test	With the checkbox enabled, statistics for proof and test emails will be included in your report.
Email Templates	Displays selected email templates that were included in this report. Each individual template's statistics are aggregated into the report. If you remove an email template, its statistics are removed from the report.

Download a Message Effectiveness Report

In the top right corner, click More (...), then choose Export PDF or Export CSV depending on the file type that you would like. Please allow a few minutes for your report to be generated.