The Campaigns report provides an overview of mailout statistics for emails sent from DemandCenter Campaigns over a period of time.  For the selected Timeframe, any campaigns that had mailout during that period will be listed.

Under each campaign, its Email Templates (by name) will be listed. You may also click on  next to a campaign to access its Campaign Effectiveness report, which gives you an in-depth look at that campaign.

The stats represent the following:

• Emails Sent: the total number of times that the displayed email template was sent
  
  
• Bounces:  the total number of emails that resulted in a bounce
  
  
• Deliverability:  the percentage of prospects that successfully received the email.  The percentage is calculated by:  ("Emails Sent" - "Bounces") divided by "Emails Sent".
  
  
• Opened:  the total number of unique prospects that opened the email.  Repeat opens are not counted.
  
  
• Open Rate:  the percentage of prospects that opened the email. The percentage is calculated by:  "Opened" divided by ("Emails Sent" - "Bounces").
  
  
• Visited: the total number of unique prospects that visited the email. Repeat visits are not counted.
  
  
• Opt-outs:  the total number of unique prospects that opted-out from the email.
  
  
• Opt-out Rate:  the percentage of prospects that opted-out from the email. The percentage is calculated by:  "Opt-outs" divided by ("Emails Sent" - "Bounces").

Configuring Properties and Filters

Properties

• Name: Provide a name for the report.
  
  
• Description: Provide a description. This description appears under a report's name when in the Reports Work Area or viewing an individual report.
  
  
• Shared: If checked, the report can be seen by other DemandCenter users. If not checked, the report can only be seen by the report's owner.
  
  
• Locked: If checked, the report is protected and cannot be deleted by anyone other than the report's owner.

Filters

Timeframe

Specify the period of time for your report. Only data that occurred during this period will be included in your report. You can choose a specific Date Range or by Days Ago.

Filters

Filters are how you can include or exclude prospects or data from your report.  Prospects and data will be filtered from the report based on the values in the fields that you choose. 

Click on the name of the Filter that you would like to apply. After a Filter is selected, choose whether data for that filter should be Excluded (removed) or Limit To (data should only include this).

In the text field that appears under the selected filter, type the exact keyword or data value that you would like to filter (matching is not case sensitive) and then press Enter.

The submitted value will now appear in a blue box to serve as confirmation that it has been locked in. You can add multiple search values.
 

• Campaign Name Filter: Filter based on the name of all DemandCenter Campaign(s) executed in the time frame.
  
  
• Campaign Type Filter: Filter based on the Campaign Type of all DemandCenter Campaign(s) executed in the time frame.
   
• Campaign Owner Filter: Filter based on the username of the Owner of all DemandCenter Campaign(s) executed in the time frame.
   
• Email Template Filter: Filter based on the Name of the Email Templates used across all DemandCenter Campaign(s) executed in the time frame.  Entries for specific matching Email Templates will be filtered.
   
• Subject Line Filter: Filter based on the Subject Lines sent from all DemandCenter Campaign(s) executed in the time frame.  Entries for emails with specific matching Subjects will be filtered.