Campaign Statistics enable you to see how your campaign is performing in real-time and allows you to easily see where your prospects are within a campaign. Users may view the stats of their campaign by
opening their campaign and checking the View Statistics checkbox within the Campaign Builder view.
NOTE: When you click on the More [ . . . ] within the campaign statistics and depending on the type of statistic you are referencing, you may see two columns appear called 'Total' and 'Unique'.
"Total" returns the running total includes repeatable events.
"Unique" returns distinct records only and does NOT include repeats.
For example, in Email Actions you will see "Total Opens" and "Unique Opens".
Suppose John opened an email 3 times and Sally opened the same email 2 times.
"Total Opens" would add 5 (3 from John, 2 from Sally), but "Unique Opens" would be 2 because there are only 2 unique individuals, John and Sally.
| Action | What the numbers mean... |
|
Sent A = number of prospects that were sent Email A Sent B = number of prospects that were sent Email B Winners A = number of prospects that received initial Email A and counted towards the winning criteria Winners B = number of prospects that received initial Email B and counted towards the winning criteria Total = total number of prospects that entered this action Opened = number of emails that were opened Visited = number of prospects that clicked on any links in the email Bounced = number of emails that bounced and couldn't be delivered to an email address Optout = number of prospects that had already opted out of all communications BEFORE and AFTER the email was sent out Unsubscribed A = number of prospects that had already unsubscribed to the subscription of the email template configured for this action BEFORE the email was sent out Unsubscribed B = number of prospects that had already unsubscribed to the subscription of the email template configured for this action BEFORE the email was sent out Suppressed = number of prospects that were not sent an email due to Email Suppression No Email = number of prospects that did not have email addresses in database Inactive = number of prospects that were already set to 'Inactive' status BEFORE the email was sent out Bad Email = number of email addresses that were already set to 'Bad Email' status BEFORE the email was sent out No Action = number of prospects that did not qualify for any configured Options or Default Option |
|
 Add to Campaign |
Total = total number of prospects that made it to this action Added = number of prospects added to a specified campaign No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Add to List |
Total = total number of prospects that made it to this action Added = number of prospects added to a specified list No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Change Data |
Total = total number of prospects that made it to this action Changed = number of prospects that had their data changed according to criteria set No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Change Score |
Total = total number of prospects that made it to this action Changed = number of prospects that had their Campaign Score changed according to criteria set No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Delete Prospect |
Total = total number of prospects that made it to this action Deleted = number of prospects that were deleted from the database No Action = number of prospects that did not qualify for any configured Options or Default Option |
 |
Total = total number of prospects that entered this action Sent = number of emails that were sent out Opened = number of emails that were opened Visited = number of prospects that clicked on any links in the email Bounced = number of emails that bounced and couldn't be delivered to an email address Optout = number of prospects that had already opted out of all communications BEFORE and AFTER the email was sent out Unsubscribed = number of prospects that had already unsubscribed to the subscription of the email template configured for this Action BEFORE the email was sent out Suppressed = number of prospects that were not sent an email due to Email Suppression No Action = number of prospects that did not qualify for any configured Options or Default Option No Email = number of prospects that did not have email addresses in database Inactive = number of prospects that were already set to 'Inactive' status BEFORE the email was sent out Bad Email = number of email addresses that were already set to 'Bad Email' status BEFORE the email was sent out |
 Go To |
Total = total number of prospects that made it to this action GoTo = number of prospects sent to another campaign flow No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Off-line |
Total = number of prospects that made it to this action Sent = number of messages that were sent to Prospect Owner, Distribution List, or CRM Owner for each prospect that qualified No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Push to CRM |
Total = total number of prospects that made it to this action Pushed = number of prospects flagged for push to your CRM during the next Integration synchronization cycle No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Send Alert |
Total = total number of prospects that made it to this action Sent = number of alerts sent to Prospect Owner, Distribution List, or CRM Owner for each prospect that qualified No Action = number of prospects that did not qualify for any configured Options or Default Option |
 Stop |
Total = total number of prospects that made it to this action |
 Wait |
Total = total number of prospects that made it to this action Wait = total number of prospects that are waiting or have waited (Note - this is a running total and does not represent prospects currently waiting) No Action = number of prospects that did not qualify for any configured Options or Default Option |
