Subscriptions allow your DemandCenter Prospects to selectively manage the types of emails that they wish to receive from your organization, providing an alternative to permanently opting-out of ALL future emails.
When an email recipient clicks on the Opt-Out/Subscription Link at the bottom of a DemandCenter email, they will be taken to a Subscription Management Page. The Subscription Management page lists all of the subscription types that have been configured for your account, along with check-boxes that are either checked or unchecked to indicate the visiting prospect's previously saved subscription preferences.
If a prospect has never previously updated their subscription preferences, then upon their first visit to the Subscription Management Page, ALL subscription types will be checked, indicating that the visiting prospect is configured to receive emails from all subscription types.
To update one's subscription preferences on the Subscription Management Page, a visiting prospect can:
- Check the boxes next to the subscription types from which they wish to receive emails.
- Uncheck the boxes next to the subscription types from which they NO LONGER wish to receive emails for.
When creating an email template, you will need to assign your template to a subscription type so that DemandCenter will be able to automatically adhere to each prospect's subscription preferences. The system will NOT send an email to a prospect if the prospect has chosen not to receive messages from the subscription type to which the email is assigned.