The Opt-Out Message is the text and link that is appended to the bottom of every email message created using the Legacy Email Editor.
By clicking on the Opt-Out/Subscription Link, email recipients will be taken to your Subscription Management Page where they will be given the option to choose which types of communications they would like to receive from your organization. From this page, they will also be able to permanently remove themselves from all future emails by clicking on the Universal Opt-out Link near the bottom of the page. The status of prospects that click on this link will change from Active to Opt-Out.