Assigning a Prospect Category to your IQ Link will allow you to infer the click rate of those links. Since a prospect is assigned to the category after they visited the IQ Link, users can use the List Builder to determine the number of prospects that clicked on that IQ Link.
For example, let's say you assign a category called "Visit our Blog" to an IQ Link and provided this link to your Sales Team to send out to their prospects. You also record the fact that across all of your sales reps, they sent a total of 120 of these IQ Links.
If any of the recipients responded to the IQ Link, then those recipients would be assigned with the "Visit our Blog" category. Using the "Categories" criteria in the List Builder, we can search for all prospects assigned to this category and then perform a bit of math. If the search returns 75 prospects, then you could say that you had a Visit Rate of 62.5% for that IQ Link (75 total visits divided by 120 total links sent out).