Subscription Display Rules are rules that determine which Subscription Set is used and displayed for different groups of prospects in your database when they click on the Opt-Out/Subscription Link in an email.
At minimum, every DemandCenter account has a Default Subscription Set in place to ensure that all prospects see content on the Subscription Management page.
To configure or change the Default Subscription Set, you simply need to use the provided menu to select the Subscription Set that you would like to use as the default for your account. The behavior specified in the Default Subscription Set will automatically be applied to any prospect that clicks on the Opt-Out/Subscription Link of an email, as long as they do not match any other configured Display Rules.
In addition to the Default Subscription Set, you may also include as many additional Subscription Set Display Rules as you would like. Rules are evaluated before the Default Subscription Set is applied. With additional Subscription Set Display Rules in place, prospects that click on the Opt-Out/Subscription Link in an email are instantly evaluated -- their prospect details (field data and activity history) are compared to the condition set in each rule and upon evaluation:
If a prospect exactly matches only one rule, the prospect will see the Subscription Set specified in the condition of that rule.
If a prospect matches multiple rules, the first matching rule will be applied, so the prospect will see the Subscription Set specified in that rule. Any other matching rules will NOT be applied.
If a prospect does not match any of the rules, the Default Subscription Set will automatically be applied, and the prospect will see the corresponding Subscription Management page content and Subscriptions.