When a prospect clicks on the Opt-Out link at the bottom of a DemandCenter email, they will be taken to the Subscription Management Page. The Subscription Management page lists all of the Subscriptions that have been configured for your account, along with check-boxes that are either checked or unchecked to indicate the prospect's previously saved subscription preferences.
If a prospect has never previously updated their subscription preferences, then upon their first visit to the Subscription Management Page, ALL subscriptions will be checked which means that the prospect is eligible to receive emails belonging to all the available subscriptions.
To update one's subscription preferences on the Subscription Management Page, a prospect can:
- Check the boxes next to the subscription(s) from which they wish to receive emails.
- Uncheck the boxes next to the subscription(s) from which they NO LONGER wish to receive emails.
- Click Save Changes to retain their preference settings.
A prospect can also permanently opt out of all future emails from your organization by clicking on the click here link near the bottom of the Subscription Management Page. The status of prospects that click on this link will automatically be set to the Opt-Out.