When creating a Real-Time Alert Template, one or more Data Blocks can be inserted into your template. Data Blocks dynamically fill in with information about the prospect that triggered the alert and you can have one or more blocks per alert template.

The available Data Blocks:
Block
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Includes
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Example
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PROSPECT DETAILS
[[Alert Prospect Details]]
Prospect name and contact information.
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- Button - View Details: Link to the prospect record in DemandCenter
- Button - Push to CRM: Link to push the record to your CRM (requires eTrigue CRM Integration).
- Button - View CRM Detail: Link to the prospect record detail in your CRM (requires eTrigue CRM Integration).
- Prospect Fields:
- First Name
- Last Name
- Source/Profile
- Title
- Company
- Address
- Phone
- Fax
- Email
- Website
- Memo
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SCORE
[[Alert Score]]
Prospect scores for the active prospect.
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- Prospect Fields:
- Demographic Score
- Activity Score
- Buy Time Score
- Relationship Score
- Campaign Score
- Source Score
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VISIT HISTORY
[[Alert Visit History]]
Cumulative visit history for the active prospect.
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- Prospect Fields:
- Born On Date: Date prospect was added to the eTrigue database.
- Page Count: Total number of pages the prospect has visited all-time.
- Length of Stay: Total amount of time the prospect has spent on tracked pages all-time.
- Total Visit Count: Total number of tracked visit sessions all-time.
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LAST VISIT
[[Alert Last Visit]]
Visit details for every visit that took place in the last 12 hours.
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- Prospect Fields:
- Visit Date: Date of the prospect activity that triggered the Alert.
- Lead Alert Rule: Name of the rule that triggered the Alert.
- Length of Stay: Length of time the prospect spent on tracked pages during the visit session that triggered the Alert.
- Total Pages: Total number of tracked pages the prospect visited during the visit session that triggered the Alert.
- Visited From: Name of the company to which the prospect's current IP address is registered and the IP address of the prospect.
- Referring URL: URL that a prospect came from prior to visiting a tracked page.
- Links to specific pages visited during the visit session that triggered the alert, as well as an accounting of the duration spent per page.
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RECENT ACTIVITY
[[Alert Recent Activity]]
Details for the last campaign email that the prospect received and the last campaign that they visited from.
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Last Received
- Prospect Fields:
- Sent Date: Date that the most recent email was sent to the prospect.
- Campaign Name: Name of the campaign from which the most recent email was sent to the prospect.
- Campaign Description: Description of the campaign from which the most recent email was sent to the prospect.
- Subject: Subject line of the most recent email sent to the prospect.
- Prospect Fields:
- Campaign Name: Name of the campaign that the prospect most recently visited from.
- Campaign Description: Description of the campaign that the prospect most recently visited.
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LAST FORM SUBMIT
[[Alert Last Form Submit]]
Displays all submitted values from the last form submitted by the prospect (includes hidden form fields).
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- Prospect Fields:
- All VISIBLE Standard and Custom Fields included in the most recently submitted form.
- All HIDDEN Standard and Custom Fields included in the most recently submitted form.
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COMPANY ANNOUNCEMENT
[[Alert Company Announcement]]
A customizable text area that can be updated by your DemandCenter Administrator with company news and events.
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- Company Announcement:
'Active' Company Announcements configured by DemandCenter Administrators.
Note - If there are no 'Active' Company Announcements, this data block will be blank.
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