All prospects in eTrigue are assigned to a Prospect Status that affects whether they are eligible to be sent emails.
A prospect can only receive email if their status is Active. If the status is Bad Email, Inactive, or Opt-Out, they are not eligible to receive emails. More information about the statuses is provided below.
Active - Any Prospect that is still eligible to receive email. This status does not necessarily indicate website activity or participation in marketing campaigns.
Inactive - This status is user managed only. eTrigue cannot set a record to this status. Changing a Prospect's status to ‘Inactive’ means that:
- eTrigue will no longer send email messages to the Prospect.
- eTrigue will continue to track the Prospect's activity.
- The Prospect’s activity will continue trigger lead alerts.
- This status can be manually changed back to ‘Active’ by a DemandCenter User at any time.
Bad Email - When eTrigue attempts to deliver an email, the destination server will either accept or reject the message.
If a mail server rejects the message with a bounce code that indicates a "hard" failure (e.g. "email address does not exist") within two separate mailouts, then eTrigue set the Status to "Bad Email" to make that prospect ineligible to receive future emails.
If the bounce code indicates a "soft" failure (e.g. "temporarily busy", "try again later"), eTrigue will attempt to re-deliver that email at a later time. If all re-attempts result in no delivery, that mailout is considered "Bounced". When a prospect has had 5 separate mailouts that resulted in "Bounced", their Prospect Status is set to "Bad Email".
The ‘Bad Email’ status means that:
- eTrigue will no longer send email messages to this Prospect.
- eTrigue will continue to track the Prospect's activity.
- The Prospect’s activity will continue trigger lead alerts.
- This status will be automatically changed back to ‘Active’ if the same Prospect ever clicks on a link in a DemandCenter email.
- This status can be manually changed back to ‘Active’ by a DemandCenter User at any time.
Opt-Out - A Prospect’s status is set to ’Opt-Out’ after clicking on an ‘Unsubscribe’ link in an eTrigue email, or when opted-out manually by an eTrigue User. The ‘Opt-Out’ status means that:
- eTrigue will no longer send email messages to this Prospect.
- eTrigue will continue to track the Prospect's activity.
- The Prospect’s activity will continue trigger lead alerts.
- This status can only be changed back to ‘Active’ by an account administrator.